On January 22, 2018,  MAN Truck & Bus China Germany, held a press conference on “China Dream” in Beijing.

　　As a renowned international commercial vehicle manufacturer,  MAN Truck & Bus China has two business segments: commercial vehicle and power engineering. The product profiles of  MAN Truck & Bus China commercial vehicles cover trucks, vans, buses, special vehicles, engines, chassis, etc. Its global factory layout has reached several regions, including Europe, Asia and Latin America.

　　In addition,  MAN Truck & Bus China owns a 25 percent stake in SINOTRUK and a 17 percent suffrage in Scania AB. Developing in China for around 20 years,  MAN Truck & Bus China products has been representative models for imported trucks in oil field, fire engines, with popularity for the reliable quality.  MAN Truck & Bus China, arguably, has always been a “high-value” business, but has kept a low profile.

　　MAN Engine  can be described as extremely famous in 2017. SINOTRUK SITRAK has won high praise in the market and have created a record of 1.5 million kilometers without major repair in three years. The focus on MAN Engine may also have made  MAN Truck & Bus China aware of the huge potential that it has in the tractor market.

 MAN Truck & Bus China Set a New Record for the Chinese Market in 2017

　　Mr. Thilo Halter, President of MAN Commercial Vehicle (China), said he was satisfied with the market performance of MAN in 2017. There is a significant increase in market sales. In recent years, MAN has maintained an upward trend in the commercial vehicle market, especially in the segment of fire trucks, special vehicles and oil field vehicles.

　　Since 2016, MAN has spread the development of tractor business, further expanding sales and service outlets. In 2017, MAN set up service outlets in Xi’an, Wuhan and other logistics hubs, and successively obtained many large orders for tractors.

MAN Commercial Vehicle Aims to Make Four Breakthroughs in 2018

　　According to Thilo Halter, in 2018, MAN Commercial Vehicle will launch new breakthroughs from the four aspects of product, service, marketing and team building, implementing the sales promotions.

　　In terms of products, MAN should not only expand the market leadership in fire control and oil field, but also carry out systematic management for the reloading plant; on the other hand, MAN needs to promote its strong brand recognition and acceptance in the special vehicle industry to long-distance transportation industry, and provide advanced connection scheme and TCO general solution for long-distance transportation industry, including Internet of vehicles TeleMatics, efficient driving ProfiDrive, and service and financial support.

　　On the team side, MAN will further expand the team. Thilo Halter said he expects MAN team to grow threefold in 2021, and he values team professionalism and self-motivation. At the same time, MAN will conduct systematic training for employees to maximize customer satisfaction.

　　In terms of after-sales service, MAN will continue to expand the agent network rapidly and plan to grow 400% by 2021. Mann will specifically target the market of tractors and strengthen network construction in Guangdong, Shanghai, Jiangsu and Zhejiang. In addition, according to China’s “Belt and Road” initiative, in the west and other regions MAN will also strengthen network construction.

　　For marketing, Thilo Halter said this will be one of MAN priorities in the future. Since in the past MAN carried a low profile, in 2018, he hopes to develop more targeted and innovative marketing activities, to strengthen communication with customers and to make the market more informed of MAN products.

　　According to MAN’s marketing director Yu Zhen, during the MAN Trucknology Days in Munich 2017, MAN showcased more than 180 commercial vehicles for commercial, agricultural and engineering machinery, and sponsored FC Bayern in International Champions Cup China. In 2018, MAN Commercial Vehicle will launch new products and services in China, and will hold or participate in a series of market activities including the MAN Chassis Days, Oil Saving Competition and Hannover Commercial Auto Show, etc.

The Reliable Product Quality Opens the Chinese Market

　　Speaking to the Chinese market, Thilo Halter said that China’s continued economic growth and the rapid growth of e-commerce logistics will continue to maintain strong demand for long-distance tractors. Although domestic heavy card manufacturers are now introducing their high-end products, there is still a gap between the quality of these products and the imported ones. As a result, imported trucks have a lot of room to grow in the Chinese market. 

　　When it comes to the quality and reliability of vehicles, Thilo Halter points to the newly released TÜV commercial vehicle report. As the world’s leading third-party testing, inspection and authentication institution, TÜV Germany provides comprehensive services for the automobile industry, including vehicle and parts testing, certification, international market access, etc. by focusing on quality and safety. In the latest TÜV commercial vehicle report in Germany in 2017, MAN Commercial Vehicle was rated as “The Best Performance in Four Years and Five Years Vehicle Age” and “The Best Performance in Five Consecutive Years Full Vehicle Age “. The report shows that by evaluation the vehicles that run more than two years, MAN Commercial Vehicle has large advantages in reliability and quality.

　　Thilo Halter said MAN will set China as an important global strategic market and make clear plans for the next three years. Namely, further expand the leadership in the chassis market, while elaborating in the long-distance transportation industry. It is foreseeable that MAN will pursue “China Dream” with full passion in 2018.