Summer flames have not yet faded, Nanjing Iveco has ignited a prairie fire. The reporter learned that Nanjing Iveco core dealer meeting was held on August 20 in Yan'an. During the meeting, an important action called “Spark Plan” was launched, and the general attack of the 2024 NJ Iveco marketing campaign was launched in Yan'an, the great holy land of the revolution.

　　 The purpose of the “Starburst Plan” is to better meet user needs and provide light commercial vehicle users with more valuable products and services, which mainly includes measures such as optimizing the product structure, adjusting market strategies, and improving service quality, etc. At the same time, it also includes price adjustments for the entire range of models, of which the prices of many models have been adjusted downward, with the largest reduction being in the price of the first model. The prices of many models have been adjusted downward, with the maximum reduction amounting to 30,000 yuan, which can be described as a pleasant surprise for consumers.

　　 In recent years, the light commercial vehicle industry has faced a more complex and changing market environment. Under the influence of intensified market competition and diversified customer demands, manufacturers must strengthen their own product and brand characteristics while constantly adapting relevant strategies in line with market changes. For this reason, at the beginning of 2024, NJ Iveco put forward the business theme of “three arrows to win sales, the wisdom of all together to improve quality and efficiency”, and based on this strategic thinking, in the core business, emerging markets, potential projects, in response to changes in user demand scenarios to define the product, put forward a series of cut to the applicable scenarios of effective solutions. Nanjing Iveco this timely launch of the “Spark Plan”, is to be able to more effectively meet consumer demand, not to market price implosion for competition, but the return of product features and user value.

　　 As we all know, in the light commercial vehicle industry, Iveco light bus series has the richest product portfolio, load-bearing and non-load-bearing body structure, 4×2 to 4×4 model combinations, fuel + EV power system, comprehensive market coverage. The combination of Nanjing Iveco's heavy fist involves Iveco brand's Ousheng, DEYI, Juxing three major vehicle series. Among them, the Osun series has the largest preferential range; the price system of the Delight series has also been significantly adjusted; the Juxing series of products, which focuses on youthfulness and intelligent technology, further reduces the user's actual purchase cost through the superimposition of cash preferences, financial discounts and other elements. The price adjustments of these models, which are hot sellers in their respective market segments, have undoubtedly brought unprecedented value to domestic consumers, while enriching the choice of vehicle purchase and injecting new vitality into the light commercial vehicle market.

　　 The DEI series, as a representative product of the light commercial vehicle industry, has always focused on user needs in segmented scenarios and customized better products for users. In the light throwaway market, the DEI series provides users with rear single-tire models, which can meet 80% of the scene requirements; in the heavy-duty scene that Iveco specializes in, the superimposed non-load-bearing body, rear dual-tire buffs can provide users with stronger load, safety and durability; for the reinforced load-bearing scenario, Nanjing Iveco will launch a reinforced chassis, which is both load-bearing and durable, and will provide heavy-duty high-demand users with a solutions. Today, in the face of rising market demand, Nanjing Iveco especially for the DEYI series to develop the market return strategy, to create unprecedented preferential policies for users, the official guide price of up to 15,000 yuan direct drop, the designated models have more than 3,000 yuan cash discount benefits, the price is only 96,900 yuan from. Through a set of actions of market return, positioning return and value return, the DEI series products will provide consumers with more value at a price that is closer to users.

　　 In the Ousheng series of products, Nanjing Iveco has expanded its product portfolio through in-depth study of user needs, covering three gradients: entry-level, mid-range and high-end. Entry-level 2.0L models, in response to the national “trade-in” policy, product pricing close to the customer range, taking advantage of the east wind of the trade-in to improve the cost-effective products, so that customers can buy a car more easily; mid-range 3.0L power performance in the industry's strongest for the user to output surging power; high-end models equipped with ZF original factory for Iveco exclusive customized 8AT, no matter whether it is for Iveco exclusive Customized 8AT, whether it is urban driving traffic congestion, or personal self-prepared family outing, can bring users the ultimate pleasure of driving fun. This time, Nanjing Iveco in addition to the Ousheng product repositioning, in the preferential policies is buff stacked, the official price of each model down 16,000-30,000 yuan, designated models can also enjoy additional 3,000 yuan of cash benefits, priced at only 113,900 yuan.

　　 The Juxing series is a new light bus model launched by Nanjing Iveco last year, which is located in the business-friendly and multi-functional area. With its youthful design style and intelligent configuration, the product has gained particular favor among young user groups. Now, with the launch of the 2025 model, the Polystar series has added the ultra-low roof model and optimized a number of configurations and functions, further solving the demand for outdoor electricity for camping through the newly added V2L external discharge configuration, and the 100-degree power Bus has also solved the range pain point of the passenger transportation and tourism scenarios. In terms of pricing, Polystar offers consumers a special surprise benefit of 10,000 RMB cash discount for designated models and 10,500 RMB financial discount for designated models, with the price starting from only 111,900 RMB. Through the superposition of a number of preferential policies to further reduce the actual cost of consumers to buy a car, in order to enhance the product reputation at the same time, but also for the Polystar series of products to increase sales, bring more help.

　　 In obtaining the above preferential benefits at the same time, the purchase of Iveco users can also enjoy the national trade-in subsidies. Among them, individual purchase of displacement less than 2.0L multi-purpose vehicle subsidy 15,000 yuan per unit, the policy applies to the Ousheng F1A models and poly star multi-purpose passenger car; individual purchase of electric multi-purpose passenger car, bus subsidy 20,000 yuan per unit, the subsidy applies to the poly star electric car. In addition, Nanjing Iveco also for the majority of consumers thoughtful send NAVECO replacement insurance. Among them, the insurance redemption entitlement for Polaris diesel vehicles is RMB 40,000 per unit, and that for Iveco electric vehicles is RMB 20,000 per unit.

　　 In this regard, Nanjing Iveco relevant personage said, the Nanjing Iveco start “Spark Plan” far-reaching significance does not lie in the price itself, is a kind of inheritance of the Yan'an spirit, firm conviction, hard work, dare to innovate the spiritual connotation of the Nanjing Iveco in the current market environment needs. As a marketing measure just launched, the “Spark Plan” reflects Nanjing Iveco's deep insight into market trends and accurate grasp, through the optimization of the combination, adjust the structure and price, to more effectively meet consumer demand, which is also a normal market behavior of the comprehensive competitiveness of the Nanjing Iveco enterprises to enhance.

　　 The official launch of the “Spark Plan” shows Nanjing Iveco's determination and courage to survive and develop in the face of adversity, and also conveys a positive signal that the company is full of confidence in future development, which will help promote the transformation and upgrading of the entire commercial vehicle industry and the high-quality development, while comprehensively enhancing the market competitiveness and brand influence of Nanjing Iveco. High-quality development.