“Golden September and Silver October”: Understanding FAW JIEFANG’s “System Answer Sheet” for Going Global

　　“Golden September and Silver October” has arrived as expected. The latest CAAM data shows that in September, China’s commercial vehicle wholesale sales reached 368,700 units, with export sales reaching 40,000 units. The traditional peak season was delivered as expected, and the industry as a whole operated steadily. Against this backdrop, FAW JIEFANG delivered a remarkable answer sheet: exports in September exceeded 7,500 units, up about 69% year on year; cumulative exports from January to September exceeded 44,500 units, accounting for 13.2% of commercial vehicle export share. This upward curve not only supported Jiefang’s total sales of nearly 22,000 units in September, but also set the stage for its sprint target in the fourth quarter.

　　Behind the numbers, it is worth considering: as Chinese commercial vehicles collectively drive onto the world stage, what determines victory is no longer a single order or a single model, but a complete system capability that can “take root” overseas. Jiefang’s “Golden September and Silver October” precisely shows the industry the full picture of this system.

　　In September, the Hannover Motor Show in Germany adopted the theme “We Deliver,” and the global commercial vehicle industry is shifting from “discussing visions” to “delivering answer sheets.” A total of 277 Chinese commercial vehicle companies exhibited, setting a record high in scale; as they stand at the center of the world stage, the focus of competition has also shifted from single product parameters to a comprehensive system capability contest of “NEW ENERGY + intelligence + service + ecosystem.” During the event, FAW JIEFANG exhibited with five complete vehicles, nine core powertrains and other latest technological achievements and solutions, attracting the focus of more than 1,000 media at home and abroad, with coverage in more than 20 countries and regions and exposure exceeding 135 million. Let the world see Jiefang and choose Jiefang.

　　Li Sheng, Chairman and Party Secretary of FAW JIEFANG, said in an interview with CGTN (China Global Television Network) that economic and trade exchanges between China and Europe, the two major economies, continue to deepen, and their industrial complementary advantages are increasingly prominent, providing excellent cooperation opportunities and broad space for Chinese auto companies to go global, engage in cross-border technological collaboration and deepen market cultivation. This also affects the commercial vehicle sector.

　　The confidence behind sales is first written in FAW JIEFANG’s products and manufacturing. Going global has never been about shipping domestic vehicles abroad unchanged. In response to Nigeria’s complex road conditions, high temperatures and dusty dry season, and humid rainy season, Jiefang precisely adapted highly reliable, low-fuel-consumption and easy-to-maintain 6×4 tractors to local trunk-line transportation; for Saudi Arabia’s high-temperature and dusty conditions and South Africa’s heavy-load mining scenarios, 100 customized JH6 units strengthened dust protection, heat dissipation and chassis load capacity; the CORTRON CH flagship heavy truck launched in Indonesia entered heavy-load markets such as mining and timber with 660 horsepower. Behind these “localized adaptations” is Jiefang’s integrated support across the entire chain of R&D, production, supply and sales—the R&D team expanded its vision globally—the thin air of Central Asian plateaus, the humid heat of the Southeast Asian rainy season, the extreme high temperatures of African deserts and the ultra-long mileage of Latin American trunk lines are all “exam rooms” for Jiefang heavy trucks. Around its core product matrix, the team completed vehicle calibration and localization iteration one by one, with multiple technology routes of diesel, gas, electric and hydrogen advancing in parallel. Every heavy truck going overseas carries “clearance certification” for global operating conditions.

　　The real watershed lies in moving from “delivering vehicles” to “delivering value.” At this Hannover Motor Show, Li Sheng made a judgment on ecosystem development: the role of OEMs has changed from “vehicle manufacturers” to “ecosystem organizers” and “value integrators”; what is delivered to customers is no longer vehicles and vehicle services themselves, but intelligent transport capacity solutions covering all scenarios, the full lifecycle and the entire chain. This is almost a key to understanding Jiefang’s overseas performance in this “Golden September and Silver October.” The practice of the Jiefang Powertrain Indonesia Office is quite representative: the team adhered to “service + sales integration,” brought training and technical support to the front line of service stations, and leveraged the market with sincere service. Overseas competition also confirms—reputation and service often lock in customers more than parameters. The TIR cross-border transportation “1+N” dedicated service system created by FAW Jiefang Co., Ltd. together with Jiefang International uses a fleet management system to break through domestic and international data barriers, which is exactly a vivid footnote to extending “selling a vehicle” into “full lifecycle management.”

　　The skeleton of the system must ultimately land on localized organizations and networks. This September, 100 heavy trucks were exported in batches to Nigeria, becoming another landmark achievement in deeply cultivating Northwest Africa; on October 12, Jiefang Vietnam Co., Ltd. (Jiefang International Southeast Asia Region) was unveiled in Hanoi, with its business footprint covering 20 regional markets, and localization was steadily implemented; in the same period, FAW JIEFANG signed a strategic cooperation memorandum with a Myanmar partner for 1,500 units in 2027. Statistics show that Jiefang products have been exported to 115 countries and regions, more than 200 overseas core dealers have been developed, and 25 KD plants have been laid out in 18 countries. From complete vehicle export to localized plant construction, from channel building to spare parts and service reserves, every step Jiefang takes in Eastern Europe, Africa, Latin America and Southeast Asia is turning “going out” into “taking root.”

　　Conclusion:.

　　Connecting this timeline, Jiefang’s new sales high in “Golden September and Silver October” is by no means accidental; it is a concentrated manifestation of FAW JIEFANG’s “SPRINT 2030” internationalization strategy moving from blueprint to implementation. As the globalization narrative of Chinese commercial vehicles upgrades from “competing on price and parameters” to “competing on systems and ecosystems,” Jiefang has taken the lead in giving its own answer. Numbers will eventually be refreshed by the next peak season, but a system that can appear on the world stage and, more importantly, take root globally is the true moat for crossing cycles and winning in the long term.