On Dec.19, FAW JIEFANG 2017 Annual Business Conference unveiled its curtain in Wuxi. Dealers, service providers, special-purpose vehicles, financial partners from JIEFANG nationwide and its industrial customers, long-term JIEFANG patrons as well as media journalists, altogether over 1600 people, came to the city to share the splendor of JIEFANG in 2016 and contemplate over its development plan in 2017.

In 2016, the year of its 60thfounding anniversary, FAW JIEFANG ascends the throne of “Grand Champion ” of the industry. By Nov. it has sold 177,000 heavy trucks, 15,000 light trucks with a total sales volume at 192,000 vehicles and sales of spare parts reaching CNY 2.18 billion Yuan. Among them, 108,000 tractors were sold, taking market share at as high as above 31.8%, up 84.5% compared with the same time last year, more than doubling the average growth in the industry. In 7 provinces and metropolises its sales exceeded 10,000 vehicles and  in the area of Beijing, Tianjin and Hebei its sales even broke 30,000. It excels in market segments like hazardous chemicals, coal transport, fresh food transport, break-bulk express delivery.

Perceiving the Grand Trends andBeing Prepared for Crisis at Times of Success

Xu Ping, board chairman and party secretary of FAW Group, attended the conference and made the opening speech. He pointed out the fast growth of 26% in China’s medium/heavy truck market in 2016 led to the 10% growth of JIEFANG, is the best congrats to JIEFANG’s 60thanniversary. Meanwhile he “tapped” at the “JIEFANG-ers”: “Though JIEFANG enjoyed proud achievements in 2016, we must be aware of  crisis in face of the new age and new starting point of trucks in 2017.” Xu pointed out that though JIEFANG excels in sales of medium/heavy trucks,  development space still exists in light truck market. Though excelling in tractors, we still have difficulties in special-purpose vehicle, especially when there’s a back-to-warm tendency in the state’s infrastructure construction; new energy vehicle is where the future trend goes and it’s possible both light trucks, medium/heavy trucks will use new energy. Furthermore, the State’s “One Belt and One  Road” policy stimulates all-round development, we must firmly seize the opportunities.

board chairman and party secretary of FAW Group,Xu Ping

Xu pointed out, if FAW JIEFANG is to retain its leading position next year and the year after, it needs to work on  5 key aspects: first, JIEFANG shall get closer to the users; second, provide products of high price-quality ratio. JIEFANG shall make products that meet customers’ expectation instead of ignoring the customers’ needs; third, produce products of high quality and high security. Quality is the foundation stone for the operation of JIEFANG; fourth, develop dealership. Prioritize the interest of dealers; fifth, Be innovative in marketing. The future marketing of JIEFANG will shift  from traditional to intelligent, information technology and ensure the balanced development of both on-line and off-line marketing.

Relying on the 4 major bases in Changchun, Qingdao, Liuzhou, Chengdu and 2 major engine manufacturers in Wuxi, Dalian, FAW JIEFANG focusing on satisfying the value demand of customers, created star products that meet the market demand and enhanced the core competitiveness of JIEFANG products through the deep reform and innovation on marketing system. In 2016, under the guidelines of “Focusing on customers, Cooperation between manufacturer and dealers, Focusing on goals and Sharing the achievements” confirmed early this year, JIEFANG precisely grasped the market rhythm and topped multiple key markets like the hazardous chemicals, coal transport, fresh food transport, bulk-break express delivery with its star products represented by JIEFANG J6 Navigation Version, JH6. Considering the fact that China’s logistic market is transforming to legal entities, intensified operation, high-end vehicles and information technology, with an eye on the State’s “One Belt, One   Road” strategy, key project and the execution of new laws and regulations, it over-fulfilled the marketing goal of 155,100 vehicles proposed at the start of this year.

Wang Zhicai, director of FAW JIEFANG marketing division, vice director of product division and party secretary, GM of FAW JIEFANG sales branch, summarized in the interview the reason leading to its success in 2016 , “FAW JIEFANG possesses acute sense and accurate judgment toward the market, never letting away a single chance.”

Apart from this, the company also pursues new growth point in the directions of light-weight, new energy and intelligent technology. Meanwhile FAW JIEFANG has set its eyes on the 3000 vehicles imported from Europe every year, the company  will  keep its product standard in line with the first-rate international brands and realizes the  goal of  producing “ first-rate products in the world” through seeking international spare part cooperation. It’s confident on controlling the cost of its products.

With Advanced technology and Premium Quality, FAW JIEFANG Seeks Triumph in Market Segmentation

As the gradual implementation of the new GB1589 regulation and State V emission standard releases market demand, FAW JIEFANG upgrades its products in multiple technologies, aiming at producing enthusiastically pursued products that are lighter, faster, more efficient, more comfortable and more spacious.  21 main  models were introduced in the annual conference, they were: JIEFANG “Zhihui Version” and “New North Version” heavy-duty 6x4 tractor, “South Version” heavy-duty 6x4 tractor, “Highland Version” heavy-duty 6x4 tractor and heavy-duty 6x4 dump truck, “Coal Transport Version” heavy-duty 6x4 tractor, “Hazardous Chemicals” heavy-duty tractor, “Express Delivery Version” heavy-duty 4x2 tractor, air suspension heavy-duty tractor, “Car Transport Version”4x2 tractor, JIEFANG J6L 2017 model 4x2 State V cargo truck, JIEFANG J6L/J6M/LONG-V/TU-V 6x2 cargo truck, JIEFANG 8x4 fresh food transport, JIEFANG 4x2 medium-duty cargo truck with whole length at 12m, JIEFANG “Intelligent Muck” dump truck, “Super-short Wheelbase”8x4 muck dump truck, highway standard load 8x4 light-weight dump truck, HU-V light-weight product, JIEFANG new energy purely-electric vehicle.

The new J6 Navigation version possesses unique profile, its ride performance and vibration isolation have been improved. It can be equipped with 11L or 13L engines, among which 13L engine covers 500-550 horsepower. Its highlight also lies in the upgrade of light-weight technology. The application of technologies like die cast aluminum flywheel housing, aluminum alloy wheel rim, topological front suspension bracket enables the dead weight of 13L large-horsepower model to reduce to 8.54 tons.

Confronting the quickly developing trends into high efficiency, information technology in China’s high-end logistic market, FAW JIEFANG takes the lead to introduce the world-class maintenance standard :“Engine, gearbox, axle replace oil at a mileage as long as 100,000km and mileage of the first 3 years will not be counted”  this is applied maturely in hotly pursued products like JIEFANG J6, JH6. The B10 life of engines reaches 1,500,00km and the long-life design of transmission and driving axle reaches 1,000,000km; FAW JIEFANG  provides more reliable safeguard for efficient management and safe driving operated by large-scale users in internet age through the application of information and intelligent technologies. JIEFANG 13L 500horsepower product is a typical product of this trend, which brings users more profit with its advantages of large horsepower, low oil consumption, long life, more reliability and safety.

It’s said that the long awaited JIEFANG J7 is expected to release at the end of 2017. “Since we began planning the R&D of J7 in 2011, enormous effort was put into it.

Aiming at  keeping in line with the level of contemporary  European  heavy trucks  and set a new milestone for China’s heavy trucks.” Said Wu Bilei, vice director of FAW Group Technology Center commercial vehicle research institute and vice director of product division of FAW JIEFANG.

New JIEFANG, New Journey, New Altitude

FAW JIEFANG, as “the eldest son of theRepublic”, glows new vitality at the year of its 60thanniversary. In the process of the conference,  our YUNSHUREN reporter  heard the voice of  “New JIEFANG” and  felt the vitality and energy therein .

Hu Hanjie, party secretary and GM of FAW JIEFANG said the company has formulated the goal of “Develop into the leading position in China and the first-rate in the world”. To realize this goal, the company will insist on centering on the clients and continuous innovation and reform and continue to build a new JIEFANG! The company will keep focusing on clients, build a JIEFANG whose products will persistently lead the industry, who is more reliable, more considerate, more comprehensive, more balanced and responds faster.

party secretary and GM of FAW JIEFANG,Hu Hanjie

The company has set the goal of selling 227,000 vehicles in the whole year of 2017: among them, 201,000 medium/heavy trucks, taking 20.5% of market share, 26,000 light trucks; goal for 2017 spare part sales: CNY 2.5 billion Yuan. In 2017, FAW JIEFANG will, on the basis of the marketing experience in 2016, center on customers, optimize its marketing mechanism; be orientated by the goal and enhance the quality of marketing; take customers’ satisfaction as criterion and improve marketing; seize the opportunity of promoting the attempt to integrate sales and service and explore total-value operation mode.

At the same time Hu explained the company’s developing direction in 2017:

first, take advantage of the company’s superiority in highway tractors to actively develop dump truck and special-purpose vehicle business and realize the leading position in all product segments;

second, take advantage of the company’s superiorty in economically developed area like the East to promote the development of its business in the West and realize the leading position nationwide;

three, considering China’s commercial vehicle industry is bound to develop in the direction of high-end, intensified products, we have to keep in alignment with high-end brands in terms of market promotion and marketing mode, so as to realize a sustainable leading position;

four, considering client group is developing into large scale legal entities, we have to learn the skills of initiative marketing, build the value chain and transform from profiting from sales to profits driven by service.

Hu concluded in the speech that, in 2017, owing to the execution of GB1589, some purchasing power will continue to  release, however, our staff must face it in a sober mind, overcome our shortcomings so as to realize a full-scale leading position in the industry. “As recession always follows closely behind peak time, we have no excuse to be complacent!”

“Where there is a will, there is a way. Even the distance of thousands of miles cannot stop the aspiration to be realized.” Put aside the past accomplishments and go on with full effort, even there might be setbacks and difficulties. The stronger will never smug and  stop at his achievement, instead he will start a new plan for the future. Powerful but not losing humility, such an enterprise could surely stand up to the forging of the market and lead the industry persistently.