As the traditional peak season for sales, the light truck market saw sales rise in March, energizing the overall rebound of the vehicle market. According to data released by the China Association of Automobile Manufacturers (CAAM), the light truck market (including incomplete vehicles) sold 209,800 units in March, an increase of 84.07% from a year earlier, and an increase of 0.11% from a year earlier.

　　 Among the top ten sales enterprises, seven enterprises, namely Foton, Dongfeng Light Duty Vehicle, Changan Light Commercial Vehicle, Great Wall Motor, JAC, JLM, and SinoTruk, achieved sales of more than 10,000 units. Among them, Foton Motor ranked first with 50,600 units of single-month sales, Dongfeng Light Vehicle ranked second with 24,600 units, and Changan Light Commercial Vehicle ranked third with 20,700 units.

　　 In terms of cumulative sales, from January to March this year, the light truck market sold a total of 491,200 units, up 3.27% year-on-year. Among them, Foton ranked first with sales of 110,100 units; 7 vehicle enterprises realized year-on-year growth, among which, Brilliance Xinyuan increased by 115.59% year-on-year, FAW Jiefang increased by 53.19%, Chang'an Light Commercial Vehicle increased by 19.74%, and Dongfeng Light Vehicle increased by 14.69%, which is a strong increase.

　　 In March 2024, FAW Jiefang Light Truck, Foton Aumark, SinoTruk, JAC1 Truck, Foton Era, Foton Ollin, and Dongfeng Light Duty Vehicle attracted a lot of attention and ranked at the forefront of the industry in the Transportation IWOM Commercial Vehicle Concerned Brands Index List.

FAW Jiefang Light Truck

　　 In March 2024, FAW Jiefang light truck sales amounted to 6,093 units, with a monthly share of 2.90%, a year-on-year increase of 19.96%, and a YoY increase of 147.48%, and the cumulative sales from January to March amounted to 14,900 units. In March, FAW Jiefang Light Truck's brand attention index was 1,097. In the list of the hottest products in the word-of-mouth of transporters, Jiefang Tiger 6G, Tiger VN, Leader, and JK6 were on the list.

　　 Among the many product series of Jiefang light truck, Tiger VR is widely favored by economic users and has the reputation of "national light truck". The length, width and height of its panel model are 5995x2220x2380mm, with a wheelbase of 3300mm. The cargo box adopts a roller-pressed non-slip threaded bottom plate, which brings more reliable durability and more spacious loading space.

　　 In terms of power, the vehicle is equipped with an inline four-cylinder diesel engine with model number Quanchai Q23-132E60, with a displacement of 2.3 liters, a maximum output of 132 hp and a peak torque of 320 Nm. Matching with 5-speed Wanliyang WLY5G32C transmission, it can bring efficient and smooth operation in city distribution transportation.

Foton

　　 In March 2024, Foton's light truck sales amounted to 50,600 units, with a monthly share of 24.12%, a year-on-year growth of 10.79%, a YoY growth of 147.31%, and a cumulative sales of 110,100 units from January to March. In March's transporter brand index list, Foton Aumark's attention index was 1,034, Foton Time Motor's attention index was 776, Foton Ollin's attention index was 697, and Foton Xiangling's attention index was 415.

　　 In the list of the hottest products in the word-of-mouth of transporters, Aumark S series, Aoling Speed, Aoling M trucks and other models have been maintaining a high attention level.

　　 Foton Aumark

　　 In late March, the first 60 units of Aumark Super Light Truck were delivered to large express transportation customers nationwide simultaneously. With its excellent performance and comfortable driving experience, the Aumark Super Light Truck has been widely recognized by the market and favored by users since its release, and has become the first choice for transporters to buy automatic light trucks.

　　 The Aumark Super Light Truck is equipped with ZF technology "Transmission" series automatic transmission, which has a high transmission efficiency of 99.7%, minimal power loss, response accuracy of less than 0.3mm, and extremely fast and precise gear shifting, which effectively improves the safety and comfort of driving.

　　 Foton Forland

　　 In March, the delivery ceremony of 40 units of Pilot S1 of Pilot Truck & Linze Fumin & Zhongrun Boshi was held in Danxia. According to the introduction, the batch of vehicles provide special protection services, providing customers with free door-to-door service and 25 special services such as vehicle health spot check, active service, exclusive maintenance, exempted service rescue, driver training and loving care, and parts protection.

　　 The interior of the Pilot S1 adopts a coupe design, with a textured color combination of black and red. The seats adopt mechanical shock-absorbing seats, which can effectively alleviate driving fatigue. Combined with the AMT transmission, the effect of not having to step on the clutch in daily driving further improves comfort.

　　Foton Ollin

　　 As a leader in the light truck industry, AOLING has a number of star models, AOLING Speed Pro, AOLING Yutu Automatic Series, and Youth Series models continue to sell well. Among them, AOLING Yutu III is a light truck with automatic transmission in the whole series, which can be driven safely and comfortably by women.

　　 Yutu III is equipped with OUKON 4F25TC12 diesel engine with 2.5-liter displacement, which can output 158 hp and the peak torque can reach 460 Nm. It is matched with ZF 5AU408TO 5-speed automatic transmission, which performs well in terms of shift speed and comfort, and the transmission speed ratio ranges from 5.762 to 0.782, which makes the operation smoother and more comfortable.

　　SinoTruk

　　 In March 2024, SinoTruk sold 12,100 units of light trucks, with a monthly share of 5.77%, a year-on-year growth of 9.14%, a year-on-year growth of 184.73%, and a cumulative sales volume of 22,700 units from January to March. 983 units of CNHTC were on the list of the Transportation People's Brand Index for the month of March, and CNHTC Light Trucks Tonsure and Humble series were widely popular in the list of the hottest products in the Transportation People's Word of Mouth (WOMO). On March 10th, SinoTruk.

　　 On March 10th, the launch conference of HOWO Golden Hummer 6AMT City Matching King of SinoTruk was held in Shangqiu, Henan Province with the theme of "Four Special Skills and Easy Driving". The automatic transmission model of HOWO Golden Hummer 6AMT Urban Transportation King, which is listed on the market, has become an efficient model in the urban transportation market with the four special features of "special comfort, special affordability, special fuel saving, and special peace of mind".

　　 The vehicle is equipped with Weichai Power Q series engine, with a maximum horsepower of 140 hp. This engine adopts high efficiency SCR route, which has the characteristics of no oil picking, low failure rate, low comprehensive fuel consumption, low maintenance cost, etc., and better meets the operation demand of cost reduction and efficiency of transporters.

　　JAC 1 truck

　　 In March 2024, JAC 1 Truck sold 17,100 units of light trucks, with a monthly share of 8.17%, up 28.53% YoY, and a cumulative sales volume of 51,000 units from January to March. 941 units of JAC 1 Trucks were ranked on the Transportation People's Brand Index list in March, and JAC 1 Trucks' Konzel J5, J3 and other models in the list of the hottest products in the word-of-mouth of transporters have been maintaining a higher degree of attention. In the list of the hottest products of transportation word-of-mouth, JAC 1 truck's Kangling J5 and J3 models have always maintained high attention.

　　 On March 7-10, 2024 Shenzhen International Commercial Vehicle Eco Expo and International Truck Culture Festival was held in Shenzhen. On the scene, JAC1 Truck made a heavy appearance with its Shuaizuzu S6 and Shuaizuzu ES6 models, which comprehensively demonstrated JAC1 Truck's strong productivity, quality and product power.

　　 Among them, Shuarling S6 is equipped with Anhui Cummins E2.5 engine, which has strong power and can easily cope with various road conditions, and with the support of 2000bar high-pressure common rail system, it can bring the operating effect of cost reduction and efficiency. The transmission and axles are from JAC's own Xingrui 6MT and AAM axles, which bring high transmission efficiency to the whole vehicle.

　　DFAC Light Vehicle

　　 In March 2024, Dongfeng Light Vehicle sales reached 24,600 units, with a monthly share of 11.72%, up 12.19% year-on-year and 130.43% sequentially, and cumulative sales from January to March totaled 52,700 units. Its attention index was 570 in March's Hauler Brand Index list, and models such as the Kept K6 were on the list of the hottest products in the Hauler Word of Mouth.

　　 In the light truck refrigerated truck segment, Dongfeng Light Truck focused on building the Kept Fresh Bee, which is widely favored by users. Among them, Dongfeng Kept Nebula refrigerated truck is equipped with ZD30D16-6N engine and Faster transmission, with considerable power output, maximum 160 hp and 470 N.m torque, which perfectly matches the standard of timely and efficient transportation of medical products.

　　 Dongfeng Kept extremely fresh bee refrigerated truck with low water absorption, low thermal conductivity, no leakage, corrosion resistance, etc., compartments can be selected outside the thickening of glass fiber reinforced plastic and polyurethane panels, the whole wooden skeleton, thermal insulation does not leakage of water, heat insulation performance is strong, and can be the maximum protection of the harsh security needs of the transportation of medicines.

　　 Throughout the first quarter of the light truck market sales of various car companies, accelerated recovery is the main trend of the industry. From the point of view of the main needs of the current market, economization and efficiency are still the first demand of the user, each vehicle enterprise to rise in the market, actively build or upgrade high-value products, to provide a more solid foundation for the transportation of people to create wealth.