A few days ago, Beidou terminal data came out, in August, the domestic medium and heavy truck market overall sales of about 33,000 units, a sharp decline of 22% year-on-year, compared with the same period of the previous year, a reduction of nearly 9,000 units. In the market supply and demand is not prosperous at the moment, liberation with “double line” power, online to create “the first 8.18 global car festival”, offline regional market 5000 vehicles celebration activities continue to deliver cars, smooth over the “wait and see” period. period”, and still came out on top in terms of terminal sales.

　　Terminal share of 24.6% in August led the domestic medium and heavy truck market.

　　 According to Beidou data, in August, FAW Jiefang's terminal sales of medium and heavy trucks reached 8,000 units, with a terminal share of 24.6%, despite a 1.0% drop in comparison with the previous month, and it has always maintained the first record of terminal sales of medium and heavy trucks in China. Among them, the share of PLA tractor is 26.3%; the share of truck is 29.1%; and the share of NG truck is 29.8%, maintaining the first place in the industry in each segment. in August, the terminal share of 6 regional departments of PLA Anhui, Hebei, Jinmeng, Sichuan, Xinjiang, and Guangdong and Fujian realized a positive growth in comparison with the same period of the previous year, and occupied a frontrunner position in the domestic medium-heavy-duty truck market.

　　Natural gas market is now “inflection point” offline regional promotion to help breakthrough

　　 It is noteworthy that the natural gas market, which has been soaring all the way, ushered in an “inflection point” in August, ending the “20 consecutive rises” and showing the first year-on-year decline this year. There are two main reasons behind this: First, the Ministry of Transport, the Ministry of Finance on July 31 issued a “notice on the implementation of the old operating trucks scrapped and renewed”, for the national three and the following emissions of old operating trucks scrapped and renewed to give financial subsidies. The “trade-in” policy has pushed forward the replacement subsidies for fuel and new energy vehicles, but many consumers are on the sidelines, waiting for and comparing manufacturers to introduce greater incentives; secondly, the price of LNG (liquefied natural gas) continued to rise in August, with the price of LNG reaching RMB5.3/kg in many areas, while the terminal selling price of No. 0 diesel fell to RMB7.2/kg in various places. The terminal selling price of No. 0 diesel fell to about 7.2 yuan, which brought a greater “inhibition” to the demand for natural gas heavy truck market.

　　 Although feeling the “coldness” of the market, it didn't affect the sales enthusiasm of NG products of Jiefang at all. For FAW Jiefang, which dominates the natural gas market, the terminal sales of NG models reached 3,600 units in August, and the share of NG terminals accounted for 29.8%, down 0.1% compared with the same period last year. As of August, only NG products produced by Jiefang Changchun: including J7 6SX1, J6P 6SM6, J6G models 2024 sales exceeded the 5,000-unit mark, setting off several rounds of celebrations across the country. The series of celebration activities from Chongqing to Shijiazhuang, from Fuyang in Anhui Province to Guyuan in Ningxia, from Shangqiu in Henan Province to Yuncheng in Shanxi Province, each celebration is a witness of the strength of the brand of Jiefang and the trust of users. The celebration highlighted FAW Jiefang's profound expertise in technological innovation and product optimization, and also let users feel Jiefang's forward-looking judgment and firm commitment to the future commercial vehicle market. At the celebration site, user representatives were invited on stage to share the excellent performance of the PLA models they drive in actual operation, which won extensive praise from consumers. While PLA has made steady progress in the regional market, it has further enhanced its brand influence, and the 5,000-unit offline “relay” of the celebration has won a warm response from the market, and more orders for NG vehicles have been reached.

　　The First 8-18 Global Car Buying Festival: Marketing Innovations Rolled into the “Live Broadcasting Room”

　　 Despite the overall performance of the commercial vehicle market is not hot, but on August 18 this year, the liberation brand boldly attempted to open a new mode of online live car purchase, to create the “first 8-18 Global Car Purchase Festival”. On the night of the event, the liberation of Changchun headquarters and liberation of Qingqi heavyweight guests sit in the live broadcasting room, chatting about the liberation of users concerned about the topic, at the same time, the whole series of welfare benefits to send, J7 creation of the leading version of the new product over the pre-drama, millions of netizens live even wheat, the overseas factories interactive broadcast, and a number of rounds of lucky draw as well as the special car purchase activities, 4 hours of live broadcasting to liberate the jittery live broadcasting room of the popularity of bursting, countless praise for the dedication of card users! A unforgettable bottom of the car buying carnival.

　　 With the trend of brand rejuvenation, traditional manufacturing enterprises are gradually switching and transforming their marketing mode. In the past two years, the boss of the company took the lead “roll” near the live broadcasting room with goods wind and water: Gree Electric's Dong Mingzhu devoted to create a “super brand day”; Lei Jun also opened live on the jittery sound to talk about the heart with friends of the rice fans, chatting, but also the successful release of the millet SU7; Yu Chengdong and Dong Yuhui live interview, so that Huawei's heat remains high. As a result, the live broadcast began to appear in the figure of a group of car circle bigwigs, who went from behind the scenes to the front of the stage, in the microblogging and jittery voice and other social media, to try to interact with the user. Jiefang also actively explore new marketing models, whether it is to create “7.15 Jiefang first user day”, or “8.18 global car festival” is a part of marketing innovation, with the help of live interaction, not only let the liberation of the products and services of a more three-dimensional and intuitively With the help of live broadcast interaction, not only the products and services of Jiefang are more three-dimensional and intuitively presented in front of thousands of viewers, but also help the dissemination of corporate culture and brand image, and add the distinctive color of Jiefang for the commercial vehicle market in August.