“Live without regrets, strive upward!” — This embodies the entrepreneurial philosophy of Gong Daxing, Chairman of Shineray Automobile, and the original aspiration behind the all-new electric MPV — the Upward V6.

　　On June 30, Shineray Automobile held its new product launch conference at the Chongqing Science Hall under the theme “Born to Rise,” unveiling the Upward V6, the first strategic model following the brand’s revitalization.

点击图片观看：生而 · 向上——鑫源汽车向上V6上市发布会

　　At the event, Gong Daxing elaborated on the brand vision: to build vehicles that truly understand strivers aspiring for a better life, serving aspirational groups in developing nations and smaller cities in developed countries. He stated that the Shineray product team scrutinizes every detail, down to individual screw caps, as a tribute to every striving user.

Embracing Transformation, Centered on Strivers

　　Shineray Automobile boasts a 29-year heritage in vehicle manufacturing, having rolled out multiple classic domestic models. In 2023, one out of every three multi-purpose vehicles in its segment was a Shineray Xiaohaisi, securing prominent market recognition. 2026 marks a transformative year for Shineray, and the Upward V6 embodies the corporate philosophy of “Pragmatic Manufacturing, Benevolent Service.”

　　Surprisingly, the Upward V6 opens for pre-order at only 69,800 yuan. Market forecasts previously pointed to a price below 100,000 yuan, making this pricing extremely competitive. For under 70,000 yuan, customers can experience quality comparable to vehicles priced above 150,000 yuan. Meanwhile, the official launch benefits package worth up to 20,000 yuan further lowers the entry barrier.

Breaking the Utility Vehicle Stereotype: Premium Features That Redefine Benchmarks

　　To rise upward means breaking boundaries. Built on the self-developed Xingyuan Platform — compatible with four powertrain routes (BEV, PHEV, ICE, and CNG) — the Upward V6 inherits Shineray’s hallmark durability while offering the stylish design and comfort of a passenger vehicle. With four core strengths, it sets a new benchmark for MPVs within the 150,000-yuan bracket.

The Most Practical MPV Under 150,000 Yuan

　　For strivers, vehicle reliability and multi-scenario adaptability are top priorities. The Upward V6 is equipped with CATL Tianxing batteries, delivering CLTC ranges of 350 km and 435 km, backed by an 8-year/600,000-kilometer warranty. It supports 2C fast charging, replenishing from 30% to 80% in just 15 minutes, eliminating range anxiety.

　　In terms of safety, high-strength steel accounts for over 40% of the body. With a cage structure meeting European crash standards and torsional rigidity of 20,188 N·m/deg, the V6 provides a solid safety foundation.

　　To guarantee reliability under extreme conditions, the vehicle has undergone over 4 million kilometers and more than 2,000 rigorous all-terrain tests across 50 cities, in temperatures ranging from -40°C to 60°C, ensuring stable performance in diverse scenarios.

　　Furthermore, the built-in 3kW vehicle-to-load (V2L) function expands its usability for street vending, field operations, and outdoor camping.

The Best-Looking MPV Under 150,000 Yuan

　　The Upward V6 abandons the narrow, elongated silhouette of traditional vans. With a golden wheelbase-to-length ratio of 0.616 and height-to-width ratio of 1.01, it features authentic, imposing standard MPV proportions.

　　Its 2.21-meter “Skyline” LED light bar on the front fascia draws inspiration from Chongqing’s upward-reaching skyline. The body is coated with passenger-car-grade pearlescent paint via a six-layer process, available in Dusk Grey and Moon White, greatly elevating its texture.

　　Inside, soft upholstery covers 60% of surfaces, paired with an 8.8-inch digital instrument cluster and a 12.8-inch central touchscreen, creating a tech-forward and cozy cabin atmosphere — far beyond what conventional utility vehicles offer.

The Best-Drive MPV Under 150,000 Yuan

　　The Upward V6 handles steep inclines under full load and long-distance travel with ease. It adopts the third-generation silent flat-wire motor from Inovance Technology (also used by Huawei and Xiaomi), delivering 105 kW peak power and a hill-start capability exceeding 34.9% under full load, balancing performance and reliability. Paired with Shineray’s self-developed electronic control system and second-generation intelligent energy recovery, efficiency is further optimized.

　　More impressively, higher trims feature an L2-level ADAS, including adaptive cruise control, automatic emergency braking, and lane-keeping assist — features previously found only in vehicles above 200,000 yuan, now democratized in the Upward V6.

The Most Spacious MPV Under 150,000 Yuan

　　As a “mobile wealth-creation platform,” the Upward V6’s loading capacity is a standout advantage. It offers flexible 5-, 6-, and 7-seat layouts, along with a flat 4.1-cubic-meter cargo compartment and low floor height for easy loading.

　　This space easily accommodates construction materials and logistics goods, balancing passenger transport and commercial needs. It also boasts extensive modification potential — at the launch, ten creative conversions were showcased, including mobile coffee vans, pet service vehicles, and outdoor campers, demonstrating its versatile “multi-space” capability.

Angel Fund: Empowering Strivers to “Rise Together”

　　Beyond the product, Shineray also maximizes practicality in services, extending support to users’ business growth. Gong Daxing promised to personally review online user complaints every Friday, establishing a direct channel for resolving issues.

　　Meanwhile, he announced a 100-million-yuan “Entrepreneurship Angel Fund” and the “Rise Together” Entrepreneur Club, China’s first mutual aid club for commercial vehicle operators — from after-sales response to entrepreneurship support, accompanying users at every step.

Sound Operations: Targeting 500,000 Units by 2030

　　Just as a towering tree thrives with deep roots, Shineray has maintained sound operations for 29 years: positive cash flow, steady profits, and sustainable growth.

　　Shineray integrates top-tier suppliers including Fuyao Glass, CATL, and Inovance Technology, with premium core suppliers accounting for 77% of its supply chain — laying a foundation for sustained R&D and product upgrades. This enables the Upward V6 to deliver 150,000-yuan-class quality at a starting price below 70,000 yuan.

　　Recently, Shineray’s Upward Digital Factory officially commenced operations in Fuling, Chongqing. Deeply empowered by Huawei, the plant integrates industrial internet, edge computing, and digital twin technologies across production, with core process precision controlled within ±0.2 mm and one vehicle rolling off the line every 90 seconds.

　　This robust supply chain and smart manufacturing capability allow the Upward V6 to fully elevate product experience. Shineray serves not only the domestic market but also exports to over 70 countries and regions. In Vietnam, Shineray holds over 30% market share, ranking first in its segment, surpassing Suzuki.

　　By 2030, Shineray has set clear targets: annual overseas sales of 200,000 units and domestic sales of 300,000 units, aiming to become a global leader in intelligent new-energy multi-purpose vehicles.

　　The launch of the Upward V6 reflects Shineray’s deep understanding of global user demands and precise grasp of market trends. As the most attractive, spacious, drivable, and practical MPV under 150,000 yuan, it arrives at a starting price of 69,800 yuan. Upholding the belief of “Born to Rise,” the Upward V6 will accompany strivers worldwide on their journey forward.