Tao Youwu has been deeply involved in line-haul logistics for over 20 years. As the chairman of Chongqing Guojing International Logistics Co., Ltd., he holds rigorous standards for transport equipment. "Fuel-efficient, profitable, and with attentive service." Tao Youwu summarized his reasons for choosing Dongfeng Trucks in these six words.

　　On January 26, Tao Youwu and his wife were invited to Shiyan, Hubei, to attend the Dongfeng Trucks 2026 Tianlong Ge Club Customer Ceremony. As a long-time user of Dongfeng trucks, this trip was both a brand discovery and an on-the-ground inspection of his partner's "hard strength."

From Using the Vehicles to Knowing Their Roots

　　This was Tao Youwu's first visit to the Dongfeng Automobile Museum and the Dongfeng Trucks factory. Previously, his understanding of Dongfeng was mainly focused on product durability and fuel efficiency. However, after viewing the museum's exhibits showcasing the company's deep history and technological accumulation, he gained a more comprehensive understanding of the brand.

　　"I used to just think the trucks drove well. But after visiting the museum today, I understand the R&D journey behind each generation of models. Every milestone is not just history, but a testament to manufacturing strength." After touring the brand experience center and the vehicle factory, and witnessing the launch of the new annual model lineup, Tao Youwu remarked, "This trip has truly been worthwhile!"

　　On the stage of the Tianlong Ge Night, Dongfeng Trucks made a significant announcement, detailing the core selling points and exclusive benefits of the new Dongfeng Tianlong KH model. They also officially launched the 2026 Customer Co-creation Plan, igniting enthusiasm with innovative products and a commitment to deep collaboration.

　　Tao Youwu listened intently throughout, struggling to contain his anticipation: "For many years, Dongfeng Trucks has allowed us to race confidently on the logistics track, thanks to their reliable product quality and comprehensive service guarantees. Just hearing about the new Dongfeng Tianlong KH's highlights—more space, lower energy consumption, and longer lifespan—makes me eager to get behind the wheel and hit the road!"

　　The several days of rich and diverse carnival activities made Tao Youwu feel that Dongfeng Trucks is like family, further strengthening his confidence in the company's products and services. Regarding future cooperation, he clearly set a goal: "To add another 20 Dongfeng trucks to our fleet in 2026."

Multi-Scenario Adaptation: More Than Just Running, Understanding the Roads

　　Chongqing Guojing International Logistics has a wide business scope, covering not only domestic line-haul routes but also extending to cross-border transport to the ten ASEAN countries. Cargo types include cold chain, general goods, and oversized transport. The complex road conditions and diverse cargo types mean that a single vehicle model cannot meet all needs. To address this, Tao Youwu adopts a "scenario-based vehicle selection" strategy.

　　Currently, the company's fleet primarily operates two high-horsepower models: the Dongfeng Tianlong KX 630 and KX 680. For the transport of sedans, commercial vehicles, and cold chain goods on long-distance line-haul routes, Tao Youwu values the vehicles' range exceeding 1,000 kilometers and their timeliness.

　　For short-haul and medium-line transport scenarios, such as aggregates and cement tankers, he has chosen the Dongfeng Tianlong 582 pure electric model, which is currently being assembled. With a range of 400-500 kilometers, it precisely matches the needs of short-haul operations, achieving an accurate alignment of vehicle performance with transport scenarios.

Calculating the Economics: Total Cost of Ownership Management

　　In an era of shrinking profit margins in the logistics industry, a vehicle's total cost of ownership becomes a key factor affecting profitability. Tao Youwu carefully calculates the costs. The first major factor is fuel costs.

　　With the adjustment of the company's fleet structure, LNG models have become the mainstay. Using the Xinjiang line as an example, he noted, "On the same run to Xinjiang, an LNG vehicle can save RMB 8,000 to 10,000 or even more in fuel costs per trip compared to a diesel vehicle. Over time, these savings translate directly into tangible profits."

　　The second factor is power and efficiency. On routes with many slopes, like those in Xinjiang and the Southwest, a vehicle's climbing ability directly impacts timeliness. Availability is also a core guarantee of logistics profitability. He added, "Our ASEAN cross-border transport often covers thousands of kilometers. Dongfeng trucks rarely break down, so we don't lose much operating time. Choosing the right vehicle is choosing the right tool for profit."

　　The final factor is residual value. Tao Youwu pointed out that in the used truck market, Dongfeng Trucks holds one of the highest value retention rates among similar brands. "Because of their large market presence and high recognition, as long as no better technology emerges, even after operating for over 8 years, Dongfeng trucks still have a price advantage when it's time for replacement."

Service Assurance: Worry-Free Cross-Border Transport

　　For fleets that constantly operate thousands of kilometers away, even crossing into ASEAN countries, after-sales service is not just support, but a source of confidence.

　　"The biggest fear in logistics transport is breaking down on the road. The speed of maintenance response directly determines operational efficiency," Tao Youwu stated. He cited Dongfeng Trucks' extensive national service network as a major reason he feels confident taking on long-distance business. Whether in remote Xinjiang or at border ports, parts allocation and repair responses are quick, and prolonged downtime due to parts shortages is rare.

　　He was particularly impressed by Dongfeng's service commitment: if a service call via the 400 hotline is not acknowledged within 24 hours, the company will compensate the user at a rate of RMB 1,200 per day. Tao Youwu believes that making such a "hardcore" commitment itself demonstrates the brand's confidence in its service system and provides logistics companies with added peace of mind in their operations.

　　From the heartfelt emotion of his first event participation, to the deep trust gained from the factory visit, and finally to the eager anticipation for new products, Tao Youwu's choice is a vivid testament to Dongfeng Trucks' success in establishing a reputation through quality and winning customers through service.

　　In the current era of high-quality development in the logistics industry, Dongfeng Trucks continues to empower logistics enterprises with its fuel efficiency, comprehensive services, rich product matrix, and high value retention. It strives to deliver better products that meet the needs of transporters, serving as a reliable partner on their journey to shared prosperity.