Dongfeng Furuitong's "Flywheel Effect" Is Emerging: 153.9% Surge in Half a Year, with Three New Models Adding Further Momentum

　　On September 6, Dongfeng Furuitong held its "All-Scenario Applicability, Embarking on a New Journey – VAN Family New Product Launch," introducing three new models: the V6E Passenger Version, the V8E Passenger Version, and the V8E Refrigerated Version, further accelerating the brand positioning and product portfolio of Dongfeng Furuitong.

　　Just five months after Dongfeng Automobile Co., Ltd. integrated the Dongfeng Furuitong brand in April, the performance growth rate has been remarkable. According to Dongfeng Automobile Co., Ltd.'s semi-annual report released on August 26, 2026, deliveries of Dongfeng Furuitong VAN vehicles increased by 153.9% year-on-year in the first half of the year, with a 195.4% year-on-year increase in July alone. This growth rate surpasses the average growth rate of the new energy VAN market.

　　The strong performance in the semi-annual report laid the foundation of market confidence and product cadence for the September new product launch. The three new products precisely target current market trends, reinforcing Dongfeng Furuitong's brand positioning as a "National VAN" with the "Four Goods" strengths: good load capacity, good drivability, good economy, and good looks.

Scenario is King: Three New Products Precisely Targeting Diverse Business Formats

　　The three new products launched by Dongfeng Furuitong this time—the V6E Passenger Version, V8E Passenger Version, and V8E Refrigerated Version—were developed based on the needs of frontline transporters and high-demand application scenarios.

　　V6E Passenger Version

　　Positioned as a "multi-functional VAN with both passenger and cargo capabilities," it meets the diverse needs of small and micro business operators with "superior 7-cubic-meter space and stronger rear-wheel drive." The vehicle measures 5270/1730/1970mm with a 3400mm wheelbase. It is equipped with a CATL 41.86kWh battery, offering a CLTC range of 330km, and features an 85kW flat-wire motor with rear-wheel drive.

　　With a starting price of RMB 79,000, this model offers highly competitive value for money—satisfying both the cargo needs of individual merchants and daily travel, making it an "all-around partner" for small and micro business operators.

　　V8E Passenger Version

　　Focusing on corporate commuting and group travel, it emphasizes "rear-wheel drive, 8-cubic-meter space, and comfortable seating." Its 7-9 seat layout can accommodate up to 9 passengers while also holding up to 8 20-inch suitcases. The vehicle measures 5270/1890/1998mm and is equipped with a CATL battery, offering a range of up to 400km.

　　The leaf spring stiffness has been specifically optimized for the passenger version, designed for passenger comfort—it is not a simple modification of "a cargo vehicle with added seats," but a dedicated product truly developed for passenger transport scenarios.

　　V8E Refrigerated Version

　　Targeting fresh food cold chain logistics, it focuses on "worry-free cold transport, delivering freshness to every home." It features a 6.5 m³ professional refrigerated compartment with F-class freezing capability. With the refrigeration unit built in, the vehicle height is only 1998mm (able to enter underground garages). It is equipped with a 110kW flat-wire motor with rear-wheel drive and a 2T reinforced rear axle, with dual-brand battery options from FinDreams or CATL.

　　Its energy consumption is 17% better than comparable products on the market. In the cold chain industry where "every kilometer is a cost," this translates into tangible competitiveness.

Integration Dividends: From "Scattered" to "Focused"

　　The rapid deployment of the three new products is rooted in Dongfeng Automobile Co., Ltd.'s strategic planning from a year ago. The leapfrog growth of Dongfeng Furuitong in the first half of the year and the rapid introduction of new products are phased validations of Dongfeng Automobile Co., Ltd.'s accurate anticipation of market trends.

　　In November 2025, Dongfeng Automobile Co., Ltd. released its 2030 new energy strategy, clearly stating that new energy penetration would exceed 60%. As a core carrier for urban delivery electrification, VAN vehicles were listed as one of the key breakthrough segments.

　　In April 2026, Dongfeng Automobile Co., Ltd. completed the restructuring of its VAN vehicle business, integrating the former Yufeng and Ruilida into a new dedicated brand, "Dongfeng Furuitong." After the integration, Dongfeng Furuitong, alongside Dongfeng Qiankun, Dongfeng Duolika, and Dongfeng Tuyi, became one of Dongfeng Automobile Co., Ltd.'s four core brands. As an independent business unit, Dongfeng Furuitong achieved unified R&D, intelligent manufacturing, channels, and services.

　　The integration solved the problem of "scattered resources," but what truly impressed the market was the product itself. Dongfeng Furuitong has deployed multiple technology routes including pure electric, fuel, and gas, as well as front-wheel and rear-wheel drive modes, comprehensively adapting to various scenarios such as urban delivery, specialized logistics, passenger-cargo dual-use, passenger transport, modification, and RVs. In 2026, Dongfeng Automobile Co., Ltd. plans to launch 26 models in the small and medium VAN segment and 10 models in the large VAN segment.

　　Such a密集 new product plan requires continuous investment in product R&D. In the first half of 2026, Dongfeng Automobile Co., Ltd.'s R&D investment reached RMB 213 million, a year-on-year increase of 74.48%. These investments are directed towards key technology breakthroughs including pure electric, hydrogen fuel trucks, skateboard chassis, and intelligent driving.

　　The large-scale implementation of R&D achievements relies on the hard strength of the manufacturing end. Dongfeng Automobile Co., Ltd.'s Xiangyang Intelligent Manufacturing Center possesses China's first AGV flexible assembly line for light commercial vehicles and the country's first skateboard chassis VAN production line. The body and chassis assembly can be "joined" in just a few minutes. Dongfeng Furuitong VAN vehicles are among the main models produced on this line. At the same time, flexible manufacturing capability is the capacity guarantee for delivering the 153.9% growth rate.

Yuan Dian Focus Commentary:

　　Dongfeng Furuitong's first-half deliveries surged 153.9% year-on-year, significantly outperforming the new energy VAN market. This propelled Dongfeng Automobile Co., Ltd.'s industry ranking in the new energy VAN market from ninth to sixth place, and its Transporter Brand Attention Index ranked first in July. These figures are the most powerful proof of Dongfeng Automobile Co., Ltd.'s accelerated advancement of its 2030 new energy strategy.

　　Over the past five months, Dongfeng Furuitong's market cadence has advanced almost on a monthly basis—from national brand building to regional deepening, from media test drives to user real-world testing, and from individual retail to major client development. With the density of "activities every month, users at every event," Dongfeng Furuitong has transformed its brand positioning into genuine frontline market recognition, converting the "National VAN" brand positioning from a communication slogan into a real user experience.

　　The rapid growth of Dongfeng Furuitong in the first half of 2026 is the result of the combined reaction of strategic foresight, resource integration, product R&D, flexible manufacturing, and marketing promotion, initiating the "flywheel effect" of Dongfeng Furuitong's speed.