CHANGAN Live

　　In early 2010, Changan Commercial Vehicle put forward a brand-new brand strategy slogan—“One Family, One Household, One Changan”—and, centering on the three annual keywords for corporate development, “Brand, Quality, and Touching,” carried out a series of product quality and service improvement plans. Under the guidance of the new brand strategy, Changan Automobile incorporated commercial vehicle product R&D into its global R&D layout of “five countries, nine locations, each with its own focus,” using a strong international R&D team to support product development, and transplanted and applied leading achievements such as new energy technology, safety crash design, and NVH quality improvement to its mini-vehicle products, driving leading upgrades in mini-vehicle technology and quality.