Looking back on the 30 years of Jiangling pickups, from the initial Baodian, which became a star pickup in the commercial era of pickups due to its high-standard manufacturing processes and characteristics of being "fuel-efficient, durable, and comfortable," to the later Yuhu, which consistently held the largest market share in the domestic mid-to-high-end pickup segment for many years, Jiangling has continuously led pickup trends and fashions with an enterprising spirit. Driven by the dual forces of escalating user demands for pickups and favorable national policies lifting restrictions, the development of China's pickup market has encountered new opportunities. The launch of Jiangling Pickup's new brand at this moment is a full response to current pickup development trends. The new brand of Jiangling Pickup will adhere to a user-centric approach, focus on diverse user needs, and evolve comprehensively across platforms, products, channels, and experiences, striving to provide users with all-scenario vehicle solutions and usher in a new era of pickups together with users. A new brand oriented toward all scenarios is bound to bring about new transformations in the existing market landscape.

On March 20, Jiangling Pickup's new brand will be officially launched. At the same time as the new brand is announced, new technical architecture and new models developed under it will also be revealed. As a new brand positioned by Jiangling Motors in the mid-to-high-end pickup truck market, it is bound to reshape the pickup truck market landscape as a disruptor, becoming a landmark in the future development of China's pickup truck market.

The new model set to make its debut is built on a new technical architecture. It is an all-scenario pickup truck covering "commercial-passenger, passenger, and off-road" needs, developed by Jiangling Motors to address users' diverse usage requirements. The new model features a more rugged and upright exterior design, in line with current industry aesthetic trends, leading new pickup truck trends. With a refined leather-wrapped interior, ergonomic design concepts, a 12-inch central control display, and a digital instrument cluster, it provides a comfortable driving experience comparable to high-end passenger vehicles. At the same time, the new model will take the lead in adopting Watt linkage technology in the industry, reaching professional off-road standards and providing users with more stable handling. The vehicle's comprehensive outstanding performance will overturn users' perceptions of pickup trucks, securing a spot as a hit model in the 2023 pickup truck market.