On behalf of "Made in China", SAIC MAXUS entered Europe and other high-end developed markets in the world. In mid-July, SAIC MAXUS's light bus family won three consecutive gold medals in the Euro NCAP commercial light bus rating in Europe, becoming "the safest light bus brand" in Europe and even in the world, and establishing a new high level of safety for "Chinese cars". The SAIC MAXUS MAXUS EV family has won three consecutive gold medals in the Euro NCAP commercial light passenger ratings, becoming the "safest light passenger brand" in Europe and the world, and setting a new high level of safety for Chinese cars.
It was also learned that SAIC MAXUS MAXUS continued to hold a steady head position in terms of sales and market share in many high-end developed markets in Europe in the first half of the year. For example, the new energy large VAN represented by Xintu EV90 ranked first and second in the UK, Norway, Spain, Belgium, Sweden, Italy, etc., and the new energy small and medium VANs represented by Xintu EV30 ranked even higher in Ireland, etc., and in Norway, Germany, Spain and Italy.
Europe can be called the most developed market for automobile industry, especially for new energy vehicles. SAIC MAXUS MAXUS took Europe as its foundation at the beginning of its establishment, and regarded Europe as an important bridgehead for the brand in the overseas market, and continuously improved its product lineup, marketing network system, and brand system in the European market. In recent years, under the wave of new energy in Europe, the All3 ROADMAP new energy strategy of SAIC Datsun MAXUS has also comprehensively covered the European market, with the "Xintu" and "Dana" series of electric light commercial vehicles, the "Everyone" series of high-end pure-electric vehicles, and the "Dazhong" series of high-end pure-electric vehicles, all of which have been developed by SAIC MAXUS. The "New Way" and "Dana" series of electric light commercial vehicles, and the "Everyone" series of high-end pure electric MPVs have been listed and released in Europe one after another, bringing local users a new experience of green travel, and also becoming the "green first choice" of well-known European postal, logistics and commercial customers such as the Norwegian post, Austrian post, DPD, DHL, and TESCO, etc. The All3 ROADMAP has been recognized as the "green first choice in the eyes of Europeans". It is also known as one of the most popular electric vehicle brands in the eyes of Europeans.
With the new energy technology developed based on globalization and leading product strength, as well as the brand's unique C2B user co-creation and customization model, SAIC MAXUS MAXUS has achieved a level comparable to or even surpassing that of local international first-class brands in Europe in a number of market segments. Next, SAIC MAXUS will further improve its new energy layout in the European market. Hao Jingxian, general manager of SAIC MAXUS, recently said that the new high-end pure electric pickup truck of SAIC MAXUS will make its global debut in the European market in September this year.