“A Brilliant 2025“: FAW Jiefang Achieves Top Terminal Market Share, Delivering a Winning Performance that Outpaces Itself and the Industry
2026-08-17 17:13:26 Source:yunshuren.com
Tags:FAW JIEFANG
As the calendar turns to a new year, 2025 proved to be a period of deep adjustment and fierce competition for the commercial vehicle industry. FAW Jiefang, however, navigated this landscape with a firm strategy, using innovation to break through and transformation to drive development, ultimately achieving a remarkable dual success: "outperforming itself and outperforming the industry."

Market Performance Shines: A Well-Deserved Summit
As Liu Yigong, Director, General Manager, and Deputy Party Secretary of China FAW, stated at the 2026 FAW Jiefang Global Partner Conference, 2025 was a "brilliant" year for FAW Jiefang – most notably reflected in its outstanding market performance.
In 2025, FAW Jiefang's total annual vehicle sales surpassed 280,000 units. Its domestic market share for medium and heavy-duty trucks reached 22.6%, firmly securing the top position in the industry. Specifically, it achieved a 23% market share in the tractor segment, 28.9% in the cargo truck segment, and 27.8% in the natural gas vehicle (NGV) segment, all ranking first in the industry and demonstrating its leadership as a frontrunner in China's commercial vehicle sector. In the new energy vehicle (NEV) space, the company's annual terminal market share for new energy medium and heavy-duty trucks hit 14.8%, a year-over-year increase of 2.8 percentage points, with sales volume ranking first in the industry. Its market share for new energy tractors reached 16%, also placing it at the top of the industry. Furthermore, overseas exports achieved a tenfold growth over six years.
This year, the "Jiefang" brand value exceeded RMB 145 billion, maintaining its status as the industry leader for 14 consecutive years. Additionally, it achieved the highest service satisfaction rating in the industry and was recognized by the China Association of Automobile Maintenance in 2025, securing a triple lead in market performance, brand value, and service quality.

Industrial Layout Shines: A Comprehensive Ecosystem with Full Synergy
In 2025, FAW Jiefang's industrial layout advanced significantly. It accelerated its strategic layout of "North-South Synergy, Full Coverage," with multiple vehicle and component factory projects and new technology companies being established. These efforts have led to an industry-leading level of intelligent manufacturing and a continuously improving industrial ecosystem.
In September, the FAW Jiefang Wuxi R&D Base was completed and put into use, serving as the innovation center for China FAW and FAW Jiefang in the Yangtze River Delta. This has strengthened FAW Jiefang's global R&D layout and technological innovation system, comprehensively enhanced the core competitiveness of its vehicles, and promoted the implementation of more cutting-edge projects.
In December, the new FAW Jiefang Foshan Branch factory officially commenced production. This digital benchmark factory, integrating intelligence, green technology, and flexibility, fills a gap in FAW Jiefang's southern production base for new energy commercial vehicles. It possesses the flexible production capacity for light, medium, and heavy-duty vehicles, both conventional and new energy, and will enhance FAW Jiefang's responsiveness and service capabilities for the Southern China market and surrounding areas.

Technological Innovation Shines: Product Renewal and Technological Mastery
In 2025, FAW Jiefang's product matrix was rapidly optimized. Early in the year, the company launched its port transport products with a "three-pronged" approach: the J6L (Single Sleeper), J6L (Large Sleeper), and J6V SMART. In the second half of the year, the "peak" product, the J6G Pro (available in Green Passage, Cold Chain, and Express versions), was proudly launched, offering scenario-based full-lifecycle solutions to help users increase income while reducing costs. Additionally, FAW Jiefang introduced the "Eagle Array" series of products, establishing a "12345" product strategy. The "Eagle Array" platform comprises five classic product lines—Eagle Journey, Eagle Voyage, Eagle Soar, Eagle Gallop, and Eagle Expand—covering markets such as high-efficiency logistics, long-haul trunk logistics, general freight transport, and resource transportation, providing diverse "money-making machines" for different users.

The powertrain also advanced simultaneously, with intensive launches of "Smart Powertrain" products like the GS280, GD300, ER260, and EE270, achieving a comprehensive layout of "oil, gas, and electricity" for the entire powertrain system. Products like the 6DV1, 6SX1, and T-shift transmissions have garnered excellent market reputation. The independently developed electric drive axles and electric drive boxes have been fully launched in the market, boasting comprehensive efficiency that surpasses industry competitors. They perform robustly and reliably even under extreme weather and complex road conditions.
The establishment of "Jiefang Green Motion" promotes the extension of the automotive aftermarket from the "manufacturing end" to the "service end," upgrading from a "single product" to an "ecosystem." This strengthens its布局 in "spare parts services, remanufacturing, vehicle preparation and modification," creating a full-lifecycle management ecosystem that continuously reduces total social logistics costs and explores new blue oceans for growth.
FAW Jiefang's innovation index has ranked first in the industry for eight consecutive years. Its independently developed fuel cell engines, integrated electric drive axles, and ammonia-hydrogen fusion engines have built a new differentiated competitive advantage. Furthermore, the FAW Jiefang 10-speed transmission (CA10TAX130S) was awarded the title of "World's Top 10 Transmissions" for the ninth time, demonstrating the company's forward-looking technological strength and reliable product quality.

Strategic Transformation Shines: Dual-Wheel Drive with Unlimited Potential
In 2025, FAW Jiefang focused on building a "Green Jiefang," establishing a leading advantage in the new energy vehicle sector. It accelerated the implementation of its "15333" new energy strategy, with all five major bases obtaining new energy production qualifications. Its new energy products now achieve full coverage of mainstream scenarios. The company has achieved independent R&D and manufacturing for the "Big Three" electric systems (battery, motor, and electronic control), promoting the industrialization of a full range of new energy proprietary assemblies and building differentiated competitive advantages across all dimensions. It has also established a "leasing + direct sales" system and improved its "one-stop service" for the "Big Three" electric systems, providing customers with full-lifecycle solutions.
Moreover, FAW Jiefang, adhering to the philosophy of "Born Global," is accelerating the creation of an "International Jiefang." It is implementing the "SPRINT 2030" strategy and has launched five major brands and new products for the international market. The company is accelerating the construction of eight overseas subsidiaries, with the Saudi Arabian company being the first to commence operations, aiming to build an overseas operational capacity of 200,000 units. Currently, it has established 23 KD factories overseas, developed 28 new overseas products, and exported its products to 105 countries, with a business network covering 169 sales networks and 402 service networks. Overseas sales remain firmly among the top tier of Chinese export brands.

The year 2025 was one where challenges and opportunities intertwined, and it was a year in which FAW Jiefang surpassed itself and led the industry. From leading in terminal sales to pioneering the new energy market, and from the establishment of smart factories to the expansion of the global ecological chain, every aspect of FAW Jiefang's brilliance is the result of the dedication and hard work of all its people. Standing at the new starting point of 2026, FAW Jiefang will continue its original aspiration of "self-reliance and self-strengthening," striving to build a "Technological Jiefang, Green Jiefang, and International Jiefang." It aims to drive the company towards a new era of leapfrog development and secure victory in the opening battle of the "15th Five-Year Plan."
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